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Daytona Visual Score a Hit With Unique CD Promo For Pop Band McFly
Article Added 02/01/2009

Working to an open brief by Rowley’s London to come up with a unique and inspiring limited edition piece, Daytona scored their own hit with  this striking and highly tactile C.D Promo, designed and produced entirely “in-house” demonstrating a variety of print and finishing skills”.

The cutting edge CD promo was for McFly, a hugely popular pop band. The bands debut album, Room on the 3rd Floor, went straight to #1 in the UK album chart, and is certified as double platinum. McFly are also the youngest band ever to have an album debut at #1.